BUSINESS PHILOSOPHY

the origin of belle coeur laboratory

In 1997 there was a problem in Japan relating to cosmetic damage called “women’s face melasma”. At that time Dr. Masayuki Shibata, current president of our company, who was researching various supplements, considered the problem and reached three conclusions:
Firstly, agents for human skin must be absolutely safe. Secondly, we must provide society with genuine cosmetics for true beauty. We must not conduct business in pursuit of our own interests only.
Those conclusions brought him to name our company “Belle Coeur” or Beautiful Heart in English.

what is women’s face melasma?

It is a kind of inflammatory pigmentation which became a famous symptom in Japan, due to the lawsuit known as “the cosmetic pollution trial”.
Eighteen women took action against seven major cosmetic companies to claim compensation in 1977.
Contact dermatitis from cosmetics caused blackish-brown pigmentation on a woman’s face. One of the characteristic symptoms was that they gradually turned black, not all at once.
Initially, the women experienced a slight itchiness and heat in a reddish skin area or sometimes a bunchy face feeling, followed by the appearance of dark brown or purplish brown spots which then spread like a net across their faces.
Finally, the discolored portion turned black, like a tattoo. Melasma was characterized by the increased adhesion of melanin to the cutis. At that stage, it was difficult to remove the melanin pigment, perhaps taking years to remove depending on the pigment.
It is said that causative agents are Red No. 219 of tar dye, Sudan stain, Jasmine oil and paraben.